About.

As CEO of Crispin, Maggie Malek is charged with leading the integrated creative powerhouse, delivering modern, connected solutions across creative, media, and communications for brands like Amazon, Samsung, L’Oreal, Nature’s Sunshine, Netflix, Procter & Gamble, Treasury Wine Estates (19 Crimes), and more. The agency of the decade recently expanded capabilities by merging complimentary Stagwell brands under its banner to meet the needs of the modern brand CMO.

Maggie prides herself on her untraditional path into the creative industry. As a U.S. Army veteran, her breadth of unique career experiences brings a unique lens to the way she approaches both integrated storytelling and business leadership.

Leadership

Transition from the US Army into Creative Industry (Adweek / Campaign US)
The value veterans bring to the creative industry
Leading globally from Houston, Texas
Leading as a female CEO in Texas
Vulnerable leadership breeds creativity

Industry

Architecting the future of the creative agency
Transforming a legacy name for today’s marketplace
Building an agency with strength to reinvent every 5 minutes vs 5 years
Building a hybrid culture the breeds innovation
What brands and agencies can learn from each other

Creativity

Importance of connected creativity in an increasingly fragmented world
The art of agile creativity / trend jacking and how to ensure brand performance
Differences between influencer and creator marketing and how brands should be leveraging both as a part of their marketing strategies
Innovation beyond the Super Bowl spot / How creativity today takes on many forms

Principles

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Portfolio Management