Well once upon a conference, I forgot about my blog because “things just got too busy.” Now the conference has come and gone and for the first time in two months, I find myself without an excuse not to visit this quiet place again. It’s home and it’s nice. But I haven’t actually been present here to enjoy it.

But once upon a conference, I found myself inspired again… and wishing I had never neglected writing at all. Oh how I wish I had a record of some of the hilarity that ensued when Ed said “Sure Maggie. You’re an event planner. You can plan the conference.”

Hold the phone please. Didn’t he realize I had been a wedding planner? At a country club? The difference between taupe and off-white is quite different than the difference between having wifi or lacking it (as I would later learn).

Well… The First Annual Schipul Web Marketing Conference (SchipulCon09 for short) was last week and thanks to the super smart crew I work with, our speakers and our sponsors, things just went fine. 200 people had a chance to come together at the Houston Zoo to learn some pretty amazing things… And I managed to avoid incorporating the wedding march into any intros.

So today is Monday and once upon a conference, I have realized that for the event planner in me, the most important lessons were not learned on stage.

And it is those things that SchipulCon inspired me to write about.

So what do I wish I had known before I started planning this conference?

1. The quietest person on your team will be the one who is always there when you turn around and need help.
2. Trucks are great for many things, but not moving popcorn machines when there is a chance for rain.
3. You can never have too many power strips.
4. Blogging Panels are ALWAYS better with Sharks.
5. When help is freely offered, take it with grace.
6. Check your speaker flight times… at least 36 times.
7. If you invite Ziv, you will do shots. No matter how many times you say no.
8. And no matter how loudly you say no, for that matter.
9. If you say “y’all” 40 times in the closing remarks, people will giggle.
10. Have someone outside of the team you can bounce ideas off of. This person will be your savior and one of your biggest cheerleaders.
11. Have confidence in yourself. But make sure you have a back up plan in case a meteor hits your venue.

And in case you were wondering… we went with white linen.

Since my bartending college days, throwing a great party has been my specialty so you can bet SchipulCon09 is going to be one. It’s this October 15 & 16 and yes…. we’re taking over the Houston Zoo!! In case you missed it yesterday, we announced that our keynote is going to be the lovely Deirdre Breakenridge but rest-assured that is not all the awesome-ness we have coming your way!! Over the next month, we’ll be making speaker announcements and rolling out some fun agenda items so watch the Schipul Blog or follow us on twitter for deets!

Who should you come to SchipulCon09?

1. Interested in Social Media? We’ll be breaking it down.
2. Consider yourself a super online Marketer? Let’s swap knowledge.
3. Want to converse with your audience or members? We’ll show you how.
4. Got a blog and don’t know what to do with it? Let’s talk.
5. Still don’t know what this twitter thing is? Come on!
6. Looking for a chance to Network and tell your story? Then we want you.

Right now we offering a super special registration rate that you don’t want to miss! For 49 bucks you get a two day pass to SchipulCon + all the fun we’ve got planned. Why wait?

And come on. You can’t tell this little guy no…. Can you?

I often get asked why I decided to join the Army and I think my answer is fairly simple. I wanted to be a part of something greater than I am. I wanted to be pushed to my limits and I wanted to do something good for my country.

Let’s fast forward seven years….

I am now the Public Relations and Operations gal at a great company. I have some really amazing friends and random activities that further complete me. But all of this has not stopped be from getting worried and often second guessing myself. Do I want to be blogging? Do I tweet to much? Crowds make me nervous…. do I have to do this speaking gig? Am I really doing everything right?

I am not really sure where this fear comes from or why it even started. Maybe the societal pressure to please everyone? I have been freelance writing for Barstool Magazine for YEARS and writing there has never made me nervous at all but for some reason starting this blog was very hard for me. Maybe it is the comments section at the end that would allow people to say to my face what they really thought about my article rather than just mentioning how much it sucked while they flipped pages.

Overcoming

Recently I was reunited with of my old friends from Basic Training and while talking to him about some of these fears, he reminded me that the most important thing in life is for me to be me.

“Maggie you are passionate and strong. People love you for who you are. You don’t need to be anything else and you don’t need to be afraid. You just need to be you. “

This is the man who picked me up when I fell, who pushed me to run harder and faster and who was not surprised when our Drill Sergeants put me in charge of a platoon. He has been on tour in Iraq not once, but twice. He is one of the strongest men I know. I greatly admire him and his respect means a lot to me, so I’ve been thinking a lot about what he had to say.

Am I really being me?

The answer is irrevocably yes. There are certain things I’ve wanted with my life, goals I have set, and I have accomplished those goals and more. So where does my fear come from? Why am I second guessing myself with every blog post? It comes from an obvious lack of confidence in myself.

Starting today, I am going to do everything in my power to channel my “Inner Army Chick” again because I know she is there. I miss the Maggie that could run for hours and who had a quiet confidence that was unwavering. I miss the girl that was terrified of change but who threw all of those fears out of the window to join the Army. I want the Maggie who would charge head first through a bayonet course screaming at the top of her lungs because a Drill Sergeant told her to and who didn’t flinch when this same Drill Sergeant took away her Herbal Essence because it was too “girly.” This girl could climb any obstacle (and did) and “fear” was not a part of her vocabulary.

So which inner “you” should you channel?

My advice is this: find that inner “Confident You” to channel when you start to feel afraid and get channeling WHOMEVER that “Inner You” happens to be. Whether she is your Inner Army chick, your Inner Ninja or your Inner Goddess, I guarantee she is there. She is strong and confident and smart and just waiting for you to tap into her beauty.

I promise that from now on, I will always Channel my Inner Army Chick and I will do so unabashedly.

But what does this look like?

1. I’m going to blog, without fail, once a week. Like anything in life, to be good at something you have to practice. I love writing and I need to do more of it. I only get to flex my creative muscles so much writing about the new Houston “it” bar for barstool!
2. It’s back to a 100 books a week for me! I am a voracious reader. I have been in a bit of a slump and it’s time to get back to reading every night!
3. Army body here I come. I truly believe (and so does this guy) that your brain can only be as fit as your body. I’ve been back to running 25 miles a week for a month now and I feel great. I’m thinking really hard about doing the Peak Condition Project but we will see. I know Gwen loves it!
4. I’m going skydiving. This is where the fearless part comes in!

1. I hate mushrooms. They are a fungus. Don’t you realize you are eating fungus people?!?
2. When I sleep alone, I sleep with a night light on. My house burned down when I was 16 so I have an intense fear of waking up in the middle of the night to that burning smell and not being able to see anything. I’m extremely clumsy and it is multiplied ten fold in the dark.
3. My favorite author when I was a little girl was Mary Higgins Clark but I would read whatever my father put in front of me. This included an array of literature spanning from Reader’s Digest to The Stephen King Dark Tower series. I think this has contributed to my fantastic imagination and belief that everything is a mystery. Give me a book and it will be consumed in two days flat.
4. I have been 25 for three days and it totally weirds me out. But I don’t really know why?
5. I took the Myers Briggs test last week and just finished with my consultation. I am an ENFP which means my “preferences” are extroversion, intuition, feeling and perceiving. My life goal is discovering my identity.
6. I am one of those freaky people that LOVE LOVE LOVE and adore their jobs.
7. My little sister and my mother are my best friends in the entire universe. MommyMac is an audiologist for a non-profit and AliMac is in vet school. They are some of the most brilliant and funny women I know. I thank God daily that they are in my life. Especially when Ali leaves me 45 minute voicemails in an entirely British accent or when my Mom emails me her daily “You are loved” forwards. You know the ones. They feature a slide show of puppies or babies with a Celine Dion song for background music.
8. I had to add some random cheese because I HATE odd numbers. Do you know if you turn the volume in your car up to an odd number you are at risk of getting into a fiery crash? True story. Even if David doesn’t believe me.

Yes. I totally cheated. I changed the name to the Meme and added a extra “weird” fact. So for the Eight people I tag, just know you only have to come up with seven wacky little known facts about yourself and you only have to tag seven people.

I am passing the Weird and Wacky torch to:

1. David Stagg, because he rides with the top down.*
2. Monica Danna, because she is interesting as hell.
3. Gwen Bell, because she is amazing.
4. Katie Laird, because she is happy.
5. Fayza Elmostehi, because she is a monkey.
6. Kathleen Forbes, because she is inspirational.
7. Jenni Rebecca Stephenson, because she is an artist with words.
8. Princess Mia, because she is cuddly.

Your mission, should you choose to accept it?

• Link your original tagger(s), and list these rules on your blog.
• Share seven facts about yourself in the post – some random, some weird.
• Tag seven people at the end of your post by leaving their names and the links to their blogs.
• Let them know they’ve been tagged by leaving a comment on their blogs and/or Twitter.

*Hm. David is the only dude I tagged and the least likely to do the meme. Coincidence?

Let’s put the brakes on this post so I can quickly explain what personal branding is. Personal branding is a concept that says you YOURSELF are just as marketable and brand-able as say… Target. The example I like to use is George Foreman. Ever heard of the George Foreman Grill? I bet you have. The man slapped his name on a grill originally marketed using middle of the night infomercials and now he and his grills are this crazy international brand with like six different “lines” of grills. I didn’t even know you could have more than one line of grills… much less six! I digress…

I am really trying to understand every facet of this personal branding thing. Really, I am! But sometimes the whole thing gets extremely daunting; I get really unsure of what direction to take. I have found a perfect solution to this sensation though… When I start to get overwhelmed I put on my headphones, turn my music WAY up, and turn to the blogosphere. I always find I feel much much better after my trip.

Well the whole point of starting this blog was to help others learn through my stumblings. At work yesterday I was talking to our awesome new hire, Alexis, about some of the things I’ve learned and a few of the places I go on the interwebs for inspiration… and realized I’m past due on a post on this very topic. It defeats the purpose of this blog if I’m not sharing the things I find! And I don’t want to be one of those posters who just posts to have another post.

Below are some AWESOME blogs that have really helped me out in my search for answers; some of them are extremely Social Media related while others are a bit more personal. If you are a newbie like me, I hope they  save you some time in your search… but more importantly, I hope they inspire you as well.

Drumroll please

1. CosmoPolitician: Monica has somehow managed to become this crazy force in Houston and it seems that everything she blogs about turns to gold. A must read for info on Houston events, travel and random stories about ghastley surgeries appendicitis. (And come on. You knew she was going to be number one on my list.)
2. Gwen Bell dot Com: Gwen’s blog is an inspiration to anyone getting started in Social Media. She touts balance in every aspect of your life and warns against getting so caught up in the interwebs that you merely count the number of friends or followers you have instead of focusing on the gifts you have to share. Gwen was voted one of the 50 most powerful +influential Woman in Social Media but even so, she is lesson in humility.
3. GoingStagg: David writes fearlessly about whatever topic he happens to find interesting on a given day; be it design, sports or energy drinks. His blog has shown me that there is no such thing as being timid online. Why not say what you want and write what you know?
4. Oat.org: Matthew Inman is an awesome graphic designer who has built an amazing personal brand on the foundation of his pretty pictures and even prettier code. He has kicked off several successful projects, including the free dating site Mingle2… and let’s be honest; the boys blog looks GOOD!
5. crowdSPRING: The company was created to help creatives from around the world mash up with people seeking those creatives. Their blog houses tons of amazing Social Media posts but my favorite is a weekly post where Angeline does a recap of all the cool links she tweeted the prior week. This wrap up post is where I have found some of my other favorite blogs!
6. Chris Brogan: This guy posts A LOT. I don’t like all of his articles, but the majority of his posts contain nuggets of Social Media gold.
7. The Personal Branding Blog: Dan Schawbel has dubbed himself “the leading personal branding expert for Gen-Y” and while I’m not sure if he is the “leading expert” I do really like his blog. He understands that jobs and job searches are changing and that a personal brand can be a a job applicant’s most important asset!
8. Web Strategy by Jeremiah: Jeremiah is a Senior Analyst for Forrestor research, a company devoted to providing their clients with insight into what THEIR clients want to know. Forrester research is also the company that my favorite Social Media books, Groundswell, sprang from.
9. Web Ink Now: This is one of my favs. Don’t really know why, maybe because it’s one of the first quote un-quote Social Media blogs to populate my Google reader? Anyway, David Meerman Scott is the author of The New Rules of Marketing and PR and his blog is a great resource for both personal branding AND Social Media ideas. He also provides great insight into what practices you should be avoiding.
10. and of course, Fayza. I’m not really going to go into a lot of description here. Fayza makes fun of Britney. People love her. People know her. And she’s not just sitting at home behind her computer plotting how she will take over the internet.

So those are my top 10 blogs! There are many other great GREAT blogs out there, but these are the ones I personally favor. I hope you find yourself inspired by at least one of them!

<whispering> I also love Perez but I already blogged about him once and you all know how I feel his Social Media/Personal Branding prowess. </whispering>

Then from 5:30-7:30 pm it will be time to consume said donations at a very worthwhile event: the kick off party for the Art-the heART of Houston viral video campaign. Come play with us at the HAA Space125Gallery for more details on this totally crazy and creative three month ride we are about to take with Houston’s best artists. There will be wine and artists and merriment to be had by all. And you will be home in time to watch the presidential debates!  Which I always find a bit easier to stomach after copious amounts of wine… but that is just me.

After HAA, I will be meeting up with David to enjoy a night at the theatre! Like the HAA party, the opening of Cyrano de Bergerac was delayed because of Ike, but in an amazing twist of fate that delay will make the night even better! David’s brother, Barry, is now a backstage hand at the Alley Theatre and got our tickets moved to the night of the 15th. What is so much cooler about these tickets as opposed to our original tickets? There is an after party with the cast and crew! I don’t tell many people this, but in the 8th grade I was historian of my junior high’s Thespian society and secretly wanted to be a Broadway star. So this is all very exciting to me… Which means my non-cheesy boyfriend and his brother managed to get me the most perfectly-cheesy-anniversary present ever I only hope I don’t faint at the feet of a cast member…

I really just cannot wait for Wednesday.

The delightful Schipul and all we geeks, nerds and “code monkeys” who work there will be celebrating 11 years of fun…  And websites too.  We do those right?  Kidding.

Join us this Friday from 5-10 pm at Open City in Midtown.  We want to thank all of YOU who make Schipul so great.  We wouldn’t be where we are without our clients and friends!  And I would not have a paycheck, so I would like to PERSONALLY hug all you peeps I chat with on the phone.

I will undoubtedly be pretty late because I will be dancing the night away at the wedding of the lovely Kapcahino but I will see y’all later.  You know I couldn’t miss the after-party at Leon’s Lounge to celebrate Cosmopolitician’s Dirty Thirty.  I am pretty sure I would lose adopted-sister status… and let’s be honest… I can NEVER resist a Vinyl Ranch filled evening!

UPDATE: I just got news my power may be on by Friday!  October 3 is just looking more and more scrumptious by the day!!!