Archive for the ‘The Groundswell’ Category

Social Media Lessons “Wii” Can Learn from Nintendo

Tuesday, November 25th, 2008

It is no secret that I love my Wii*; I tweet about our relationship quite a bit and there are tons of pictures of me playing GH3 on Facebook. It is the only video game system at which I am any good, and because of that, there have been more ...

Personal Branding Cat got your Tongue?

Wednesday, October 29th, 2008

I happens to me too! More often than I care to admit. Let's put the brakes on this post so I can quickly explain what personal branding is. Personal branding is a concept that says you YOURSELF are just as marketable and brand-able as say... Target. The example I like to ...

Interpreting the Groundswell: What the heck is up with Social Media?

Tuesday, September 16th, 2008

Like I said in my very first blog post, there are some things I don't get about Social Media.  Where are the numbers?  How do you figure out your ROI?  What tools and networks do I really need to be part of?  HOW DO I FIT IT ALL IN MY ...